How to tell your brand's story

So, what's your story?

In a crowded marketplace (digital or otherwise), it can be tempting to think that you need to figure out a way to shout the loudest, or look the shiniest, in order to get noticed in the swirl and buzz and bombardment of messages.

With or without the glitter exterior, though, if the substance of what you're all about doesn't hold together...then, you've lost me. As a consumer — a buyer "of bread and ideas," to quote the name of a lovely bakery I once discovered in Paris — what I really want is for you to tell me a story that matters. Tell me story that I can recognize myself in; a story that I want to be part of.

(Branding is, after all, a two-way conversation.)

Great, you're likely thinking. But how exactly do I do that? 

Introducing: the Brand Story Clarity Map. 

I've been working on this idea for a while, and am so excited to finally share it with you! This small-but-mighty exercise is a tool I've designed to help you develop a clear, cohesive brand message using the powerful framework of story. Print it out, find a pen and a quiet spot, and watch your brand open up in new ways as you think through and define the key elements of your story.

What is it?

The Brand Story Clarity Map is a creative exercise designed to help you discover and define the essence of your unique brand, by looking at it through the lens of story.

Why story?  

Whether you’re just starting out, stuck in a marketing rut, or rebranding your business, putting words around your brand as a story will help bring clarity to your message. It also creates a useful framework for understanding and communicating who you are and what you offer the world. What’s more, it will challenge you to think creatively about the people you need to reach, and how you can meet them where they’re at and serve them exceptionally well.

So, without further ado...here it is!

Click here to download your free copy of the Brand Story Clarity Map! 

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I'd love to hear if you find it useful (or, any suggestions to make it better)! Leave a note in the comments or drop me a line at erinrufledt@gmail.com.