Design — good design — isn't just about making things pretty. It's about connecting message and meaning, and making things (and ideas!) accessible, beautiful, and resonant.
And increasingly, smart design is the element that differentiates magnetic, trust-building brands from the rest.
Design is all about relationships. In the world of branding, the relationship between what you're telling people and what you're showing them needs to be strong and consistent, or you'll erode their trust right out of the gate. Even if you've got a top-level service or groundbreaking product, if your website looks like it was shoddily thrown together in 1994, or your logo was made in MS Paint . . . you're going to lose business, along with a degree of credibility.
"Good design is a renaissance attitude that combines technology, cognitive science, human need, and beauty to produce something that the world didn't know it was missing." - Paola Antonelli
Great design, then, takes things up another notch: it tells a story that's unique, authentic and compelling. In the world of branding, it paints a picture of your identity and your core values in a way that people can easily connect with. And when the visual design of your brand is in perfect alignment with your brand personality and message . . . that, my friend, is when the true magic happens.