Brand development, logo & tagline, print and web collateral
When planning the 2012 World Credit Union Conference, to be held in Gdansk, Poland, it was clear that we'd need some serious marketing muscle to rally excitement for an event in a city that most Americans have never heard of, much less know how to pronounce. I created a cheeky tagline for the conference — "Let's Gdansk!" — which took on a life of its own, even inspiring a YouTube "Gdansk-off" dance contest. :)
The logo highlights Gdansk as a global gathering hub and was also a picture of the conference itself, which gathered together more than 1,400 credit union leaders from 50 countries.